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For mobile games, one of the most effective methods of reaching potential players, then, is through the social attentions and activity of other players. The concepts of ‘social network markets’ reframes the creative industries not so much as the generators of intellectual property outputs, but as complex markets in which the circulation and value of media is as much about taste, recommendations and other networked social affordances (Potts, Cunningham, Hartley, & Ormerod, 2008). Within this plethora of options, I will argue that in addition to being well designed and enjoyable to play, successful mobile games are consciously situated within a social network market.
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Moreover, these choices are usually framed by just one standardised interface, such as the Google Play store for Android powered devices, or the Apple App store for iOS devices. Significantly, there is enormous competition within the mobile games, while the usually very low cost (free, or just one or two dollars) makes a huge ranges of choices available to the average consumer.
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These are often referred to as ‘casual games’, highlighting their design which rewards short bursts of play, usually on mobile media devices, rather than the sustained attention and dedicated hardware required for larger PC or console games.
The hugely successful franchise Angry Birds by Finnish company Rovio is synonymous with the new and growing market of app-based games played on smartphones and tablets. This book will help sports betting executives break through the technological clutter so that they can deliver an unrivaled customer experience to each and every one of their patrons to ensure that they keep coming through those front doors, as well as onto their websites. The final chapter brings everything together, explaining how AI, ML, Hadoop, data lakes, and real-time streaming can turn a sports book's data into a treasure trove of information that can create powerful one-to-one customer relationships that patrons will recognize.
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The Predictive Sports Book breaks down social media into its six different categories - collaborative projects, blogs and micros blogs, content communities, social networks, virtual game worlds and virtual social worlds - and shows sports books how to utilize each one to both market to individuals as well as to attain real-time competitive intel. Social media can also be utilized as a place to gauge a customers psychological profile it's amazing how much information there is in a Facebook like or a Twitter Tweet. The Predictive Sports Book knows that social media can produce a healthy ROI, if done properly. Social media is no longer a vanity platform, but rather it is a place to both connect with current customers as well as court new ones. Connected devices can help with inventory optimization, labor management, marketing, and customer experience, as well as keep its data centers green and its energy use smart. An IoT-connected sports book can make its operations smart. The book details how the five types of analytics-descriptive, diagnostic, predictive, prescriptive, and edge analytics-affect not only the customer journey, but also just about every operating function in the sports book. The Predictive Sports Book reveals how these and other technologies can help shape the customer journey. The Predictive Sports Book is a sports betting company that utilizes the latest technological developments to connect with their customers, while delivering an exceptional personalized experience to each and every one of them. Sports books need to jump aboard this fast moving technology or run the risk of being left behind by their competitors. Today, technology such as AI, Machine Learning, Augmented Reality, IoT, Real-time stream processing, social media, psychometrics, and wearables are radically altering the Customer Experience (CX) landscape.
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